Sunday, June 7, 2009

Need To Reach Your Goals? Read Your E-Mail

In next week's Time Magazine, Dr. Sunjay Gupta, published an article, Too Fat? Read Your E-Mail, about the positive influence of daily / regular reminders in helping people eat healthier - keeping people on track to what they want to accomplish.

The article was based on a study published in the June issue of the American Journal of Preventive Medicine and found dramatic improvements on the fulfillment of health goals of a study group as compared to their control group.

It turns out that with weekly plus reminders, the targeted groupd increased their exercise regimen by an hour a week, reduced their consumption of saturated and trans fats by more than 1 gram / day, and increased their fruit / vegetable intake by 1/3 cup over the control group.

The truth is, the effects aren't limited to just health improvements.

These email reminders can work to support the accomplishment of any goal - health, professional, monetary, business, or personal. It doesn't matter the goal, what matters is how daily interaction with them affects the way you think and act.

Goals drive you actions! And the more you are thinking about your goals, the more likely it is that you will take the actions you need / must take to accomplish them. In this study, it was shown to work with health related goals -and specifically target emails to keep you focused, but over the course of the past 5 months, I have watched it work as well with personal, business, life, health, and even career goals.

If you are interested in finding out more about the effects of regular emails - that remind you about your goals as well as provide support and advice every day, please contact us at

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