Friday, July 3, 2009

Take The Energy Of Your Fears And Turn Them Into Action

Questions To Ponder

If you own your own business, or are thinking about starting your own business, let me ask you a couple questions:

Are you afraid of failing?

Are you afraid of being on your own - not having a boss to report to or someone telling you what to do and when?

Are you afraid you are losing yourself to your business, or that if you start a business, it will consume you?

Are you afraid that you and your ideas for a business don't have what it takes to cut it in today's market?

If you answer NO to all of these questions, then you are either doing phenomenal with your new business, lying to yourself, or just completely insane (ok, maybe just mildly loony).

We're All Afraid Of Something

The reality is that we all feel things feelings at one time or another. It's natural, because no matter how successful you were in your "past life", entrepreneurship is unlike anything you have ever done before.

Where do these fears come from? What are they trying to tell you?

Believe it or not, your fears are valid. They are your subconscious mind looking at what your are trying to do, or are thinking about doing, and screaming to you that there is something missing. It is trying to make sure that you are do all the work necessary to remedy these problems, rather than falling prey to them. It is trying to protect you.

So rather than cowering down in fear from the things that have you worried, instead attack the things you are most afraid of head on and knock down the barriers that your subconscious is putting up for you.

An Example Of How To Overcome Your Fears

Sometimes, it's easy to understand this concept if you can see it / read about how someone else is leveraging the ideas for their own benefit.

For example, I have a client who has owned his own business for over 30 years. But for most of that time he was the only one in the business - leaving him to do all the work, all the sales, all the finances and everything else in between.

Some time ago, my client expanded his business and hired employees to help him out. You have no idea how big of a leap this was for him. But unfortunately, he never stopped doing everything - mostly because he's too afraid to stop.

He's too afraid that if he does stop, he will lose control of the business and eventually lose it all.

That fear manifests itself as obstacles to growth - obstacles that prevent him from moving forward and keeping him working on everything instead of enjoying the fruits of his labor.

So, what should he do about it?

As simple as it sounds, he should and is currently knocking down the obstacles that are generated out of fear and holding him back. He's knocking them down, one by one, until there are no more left. He's using the energy of the fear to remove the elements that generate the fear in the first place.

What he will find is that when all the obstacles are removed and the fears are diminished, his business will actually running without him exactly as if he were doing all the work himself (the thing he is most afraid of). Running not like the small business that he sees himself owning right now, but as a medium-sized business with systems and processes that are independent of him and his labor.

He will have leveraged the fear that has been holding him back and using it to create what he wants instead letting it destroy his dreams.

So, here's the most important questions if you are an entrepreneur or want to be one:

What are you most afraid of?

And . . .

What can you do . . . right now (or in the next couple days / weeks) to whittle away at the obstacles that are generating that fear and preventing you from moving forward?

1 comment:

  1. Great message. Time to start identifying and facing those fears.