Thursday, July 9, 2009

They Are Getting Rich Selling You Ideas - Not Providing You Solutions

As I go through my morning routine, looking for something great to discuss in the blog today, I can't help but laugh. Every other blog or web-page is selling something. They are selling the "best ideas" on how you can change your life or change your business. In fact, one Blog I found talks about the 50 Marketing Tips that will generate customers for you immediately. Another provides the Top 11 Great Sales Tips to turn a No into a Yes.

Guess what? They all work - and at the same time . . . none of them work.

The truth is, there are thousands of consultants (and yes, even coaches, present company included) who are selling their ideas to be the "be all, end all" of your problem solving needs. And do you know who is making all the money with their ideas? THEY ARE.

As I tell all my clients, there are no magical seeds or perfect solutions for every business. What it takes is a Just Do It attitude more than anything else.

Don't get me wrong - you need the information that these gurus are providing you - they do have some great ideas. But what you need more than the ideas is the commitment and dedication to doing what they say, measure how well it is working for you, and then making a sound business decision (based on the numbers, not feelings) on whether to keep it up (and for how long) or try something else.

Everything takes time. Marketing doesn't happen overnight. Leadership is not a skill you master after going to a class. Customer service requires dedication and commitment to putting the customer first each and every day - it's never ending. Sales usually requires getting nine "NOs" just so you can get to the one "YES". If you quit halfway (or even nine tenths) into the process of any of these things, you will see the process as a failure. When in fact the only failure was that you quit.

So commit and dedicate what it takes to make the change to reach the goals you want. And start today - change occurs the minute you decide to make it. And believe it or not, the decision and commitment to act is more important than what you decide.

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